Your most valuable local asset is one you do not own.

Primary category. It does more to determine which searches you appear in than any other single field, and it is the one people most often get wrong by choosing something broad instead of what they actually do. Changing it can shift map pack visibility within weeks.

They have limited direct ranking effect but a real effect on engagement and conversion, they occupy space in your profile, surface current offers and signal an active business. Weekly is a reasonable cadence; sporadic posting is close to pointless.

Most commonly an address that cannot be verified as a genuine staffed location, keyword stuffing in the business name, or a category or service that violates guidelines. Reinstatement means fixing the underlying violation and submitting documentation, and it typically takes one to several weeks.

Your real name, exactly as it appears on signage and legal documents. Keyword stuffing the name field is a direct guideline violation, competitors do report it, and it is a leading cause of suspension. Any short-term ranking gain is not worth losing the listing.

Ask every satisfied customer, at the moment they express satisfaction, with a direct link that removes friction. What you cannot do is incentivize reviews, filter out unhappy customers before asking, or write them yourself. All of which are policy violations and increasingly detectable.