Ads aimed at a job title, not a demographic.

It varies enormously by industry and offer, and any figure quoted without knowing your audience is guesswork. What matters more is cost per *qualified* lead, which requires your sales team telling us which leads were real. We set that feedback loop up before launch, not after.

Yes. Most of our current paid work is LinkedIn, because that is where narrow professional audiences live, but search buying is a service we offer and one we have run at scale, a decade of Google PPC inside a seven-figure annual media budget. If search intent is where your buyers are, that is what we will recommend.

Lead gen forms convert better because they pre-fill and never leave the platform, but the leads are often lower intent and you lose the chance to educate. Sending to a landing page produces fewer, better leads. We usually test both, since which wins depends on your offer.

Watch frequency rather than the calendar. On LinkedIn's narrow audiences, fatigue arrives fast, often within a few weeks, because the same people see the ad repeatedly. When click-through starts declining while impressions hold steady, the creative is spent.

Yes, and we prefer to. Your accounts keep their conversion history and audience data, which is worth more than starting clean. We work inside them with the access level you are comfortable granting.

We handle it, ad copy, static creative and landing pages. Ad creative is where most of the performance difference lives, so handing an agency a finished asset and asking them only to buy media usually caps how well the campaign can do.