Outbound that reads like a person wrote it to you specifically.

In the US, commercial email is lawful under CAN-SPAM provided you identify yourself accurately, include a physical address, honor opt-outs promptly and do not use deceptive headers. Rules are stricter in other jurisdictions, notably the EU and Canada. We build campaigns to the requirements of where recipients actually are, and we are not lawyers, so anything genuinely borderline goes to yours.

It can, which is why we never send it from your primary domain. Outbound runs from a separate but related domain with its own authentication and warmup period, so a deliverability problem never threatens the email your business depends on.

Published benchmarks are close to useless because they average wildly different list qualities. A tightly targeted, genuinely personalized campaign to a small list performs in a different universe from a large generic send. We set expectations against your specific list after we build it.

Enough that the recipient could not receive the same message. Merge tags with a first name are not personalization and everyone recognizes them. What earns a reply is referencing something real: a recent contract award, a job posting, a regulatory change that affects them.

No. Purchased lists produce poor engagement, generate spam complaints and often contain outdated or incorrect contacts. We build lists from verified sources against your ideal customer profile, which is slower and the reason the campaigns work.