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Logo Design · Tampa BayA mark that works at sixteen pixels and sixteen feet.
The test of a logo is not how it looks on a mood board. It is whether it survives a favicon, an embroidered polo, a truck door and a building sign without falling apart. We design marks as systems, with every size and surface they will live on considered up front.
The actual scope.
The mark
- Concept exploration from a real brief
- Primary mark, wordmark and lockups
- Simplified and small-size versions
- Black, white and one-color variants
The system
- Color palette with accessibility checks
- Typography pairing and hierarchy
- Clear space and minimum size rules
- Usage guidelines your vendors will follow
The files
- Vector masters and every practical format
- Favicon, social and app icon exports
- Embroidery and signage-ready versions
- Organized handoff your printer will thank you for
The rollout
- Application to cards, signage and templates
- Transition planning from an old mark
- Trademark-readiness guidance
- Everything documented, nothing trapped
Where this pays off.
New businesses
Launching with a mark that will not need replacing at the first sign order.
Rebrands and refreshes
When the logo that started the company no longer matches its size.
Marks that fail in production
Logos that blur at small sizes or cost extra at every embroiderer.
Logo Design FAQs.
How much does a professional logo cost?
Ranges honestly: template marketplaces run under a hundred dollars, freelancers a few hundred to a couple thousand, and studio identity work climbs from there. The version that costs the most is the cheap mark that fails at production and gets redone in year two, alongside every sign and shirt it touched.
What is the difference between a logo and a brand identity?
The logo is the mark. The identity is the system around it: color, typography, usage rules and how everything applies across your materials. We design logos as the entry point of a system, so if you grow into full identity work later, nothing gets thrown away.
How many concepts and revisions do we get?
A small number of genuinely different directions, usually three, rather than ten variations of one idea. Then focused rounds refining the chosen direction. Concept spreads that look generous mostly signal an unclear brief, and the revision spiral that follows costs more than the extra concepts were worth.
What files do we actually need?
Vector masters in SVG, EPS and PDF, which scale to any size, plus PNG exports for everyday use, favicon and social crops, and one-color versions for embroidery, engraving and signage. If a vendor ever tells you your logo will not work, the file package we deliver is the answer.
Can you refresh our existing logo instead of replacing it?
Often, yes, and when there is real equity in the current mark it is usually the right call. A refresh keeps what people recognize while fixing what fails: cleanup for small sizes, updated type, corrected spacing and a proper file package. We will tell you plainly which situation you are in.
Often paired with this.
Brand Identity
Logo systems, color, typography and the guidelines that keep it consistent.
Graphic Design
Layout, illustration and visual design across digital and print.
Business Cards
Cards in 21 stocks and finishes, plus matching stationery.
Signs & Yard Signs
Rigid signs, wall art and signage rated for Florida conditions.
Start with the mark.
Tell us what you are building and where the logo has to live. You will get a real recommendation, including whether a refresh beats a replacement.
Request my free audit