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Brand Identity & Design · Tampa BayAn identity that survives contact with a truck door.
Plenty of identities look excellent in a presentation and fall apart the moment they have to be a vehicle magnet, an embroidered polo and a favicon. Because we produce the printed work as well as the digital, we design identities against the surfaces they actually have to survive.
The actual scope.
Identity
- Logo design and lockup variations
- Color palette with accessibility tested, not assumed
- Typography selection and licensing
- Iconography and supporting graphic elements
Systems
- Brand guidelines documentation
- Design tokens shared between web and print
- Component and template libraries
- Photography and imagery direction
Application
- Website and digital application
- Print, signage and vehicle application
- Apparel and embroidery adaptations
- Presentation and document templates
Rollout
- Asset library and file organization
- Team training on correct usage
- Transition plan from the previous identity
- Ongoing consistency review
Where this pays off.
New firms
Getting the identity right before it is on a hundred surfaces.
Outgrown identities
Businesses whose logo no longer matches what they have become.
Inconsistent brands
Where every department has drifted into its own version.
Brand Identity & Design FAQs.
What is included in a brand identity project?
Logo and lockup variations, a color palette, typography, supporting graphic elements, and guidelines documenting correct use. We also produce the applications. Website, signage, vehicle graphics, apparel, because an identity that has never been applied has not really been tested.
How is a brand identity different from a logo?
A logo is one element. An identity is the whole system, color, type, imagery, spacing rules and the standards that keep it consistent when four different people use it. Buying only a logo is why so many small businesses look inconsistent within a year.
Do we need brand guidelines if we are a small team?
Once more than one person produces materials, yes. Without documented standards the identity drifts, and drift is what makes a small business look improvised. The guidelines do not need to be a hundred pages. They need to be clear and actually used.
Will our colors work for accessibility?
We test them rather than assume. Plenty of attractive brand palettes fail contrast requirements for text, which creates both a legal exposure and a real usability problem. Where a brand color cannot pass, we develop a compliant variant for text use and keep the original for large elements.
How long does a brand identity project take?
Typically 6 to 10 weeks for identity and guidelines, longer if applications across web, print and apparel are included. The slow part is usually decision-making rather than design, so a clear approver on your side shortens it considerably.
Often paired with this.
Brand Voice
Documented voice, tone and terminology that survives new writers and new channels.
WordPress Development
Divi builds your team can edit, and custom development where that is not enough.
Specialty Finishes
Painted edge, black edge, Akuafoil, raised spot UV, foil, silk and suede.
Sales Enablement
Pitch decks, one-pagers, capability statements and proposal support.
Talk through your situation.
The free visibility audit is the fastest way to find out whether this is the right place to start, or whether something else should come first.
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